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Legal

Privacy Policy

This Privacy Policy was last updated on 12 July 2026.

This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Service, and tells You about Your privacy rights and how the law protects You.

We use Your personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.
  • Company (referred to as either "the Company", "We", "Us", or "Our" in this Agreement) refers to Good Fashion House (Reg. No. 200803044699 / JM0509458-M), an online apparel store operating at Good Fashion. For the purposes of Malaysia's Personal Data Protection Act 2010 (PDPA), the Company is the Data User.
  • Country refers to Malaysia.
  • Data Subject means the individual whose Personal Data is processed by the Company, as defined under the PDPA.
  • Cookies are small files placed on Your device by a website, containing details of Your browsing history among its uses.
  • Device means any device that can access the Service, such as a computer, a mobile phone, or a tablet.
  • Personal Data is any information that relates to an identified or identifiable individual, such as Your name, email address, phone number, and delivery address.
  • Service refers to the Good Fashion website and ordering platform.
  • Service Provider means any natural or legal person who processes data on behalf of the Company, including our payment processor.
  • Usage Data refers to data collected automatically, generated either by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
  • You means the individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

While using our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. This includes, but is not limited to:

  • Full name
  • Email address
  • Phone number
  • Delivery address
  • Order history and preferences
  • Usage Data

Usage Data

Usage Data is collected automatically when using the Service. It may include information such as Your Device's IP address, browser type and version, the pages of our Service that You visit, the time and date of Your visit, and other diagnostic data.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track activity on Our Service and store certain information, such as items kept in Your shopping cart between visits. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent; however, if You do not accept Cookies, some parts of our Service, such as remembering your cart, may not function properly.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

  • To process and deliver Your order, including managing payments, delivery, and order confirmations.
  • To manage Your Account, where applicable, including administering Your use of the Service.
  • To contact You by email, phone, or other equivalent forms of communication regarding updates to Your order or informative communications related to the Service.
  • To provide You with news, special offers, and general information about other goods, services, and events which we offer, where You have opted in to receive such information.
  • To manage Your requests, including complaints, returns, and cancellations submitted to Us.
  • For business transfers, in connection with any merger, sale of Company assets, or transfer of business.
  • For other purposes, such as data analysis, identifying usage trends, and improving our Service.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy, such as maintaining order records for accounting or legal compliance purposes, and to resolve disputes and enforce our legal agreements and policies.

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating locations and any other places where the parties involved in the processing are located. This means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country, or other governmental jurisdiction where data protection laws may differ. The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy.

Delete Your Personal Data

You have the right to request that We delete or assist in deleting Personal Data that We have collected about You, subject to Our need to retain certain information for legal or accounting purposes. You can contact Us at any time to make such a request.

Disclosure of Your Personal Data

Business Transactions: If the Company is involved in a merger, acquisition, or asset sale, Your Personal Data may be transferred as part of that transaction. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law Enforcement: Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities.

Other Legal Requirements: The Company may disclose Your Personal Data in the good faith belief that such action is necessary to comply with a legal obligation, protect the rights or property of the Company, prevent or investigate wrongdoing, protect the safety of users, or protect against legal liability.

Security of Your Personal Data

The security of Your Personal Data is important to Us. We strive to use commercially acceptable means to protect Your Personal Data, but no method of transmission over the Internet or method of electronic storage is 100% secure, and We cannot guarantee its absolute security.

Payment Processing

Payments made through our Service are processed by Billplz, a licensed third-party payment gateway. When You make a payment, certain information (such as Your name, email, phone number, and payment details) is shared with Billplz to process the transaction. We do not store Your full payment card details on our own servers. Please refer to Billplz's own privacy policy for details on how they handle Your payment information.

Malaysia Personal Data Protection Act 2010 (PDPA)

As a business registered and operating in Malaysia, We process Your Personal Data in accordance with the Personal Data Protection Act 2010 (PDPA). Under the PDPA, You have the right to:

  • Request access to the Personal Data We hold about You;
  • Request correction of any Personal Data that is inaccurate, incomplete, or outdated;
  • Withdraw Your consent to Our processing of Your Personal Data, subject to legal or contractual restrictions; and
  • Lodge a complaint with the Department of Personal Data Protection Malaysia if You believe Your rights under the PDPA have been infringed.

The Company does not sell Your personal information to third parties. To exercise any of these rights, please contact Us using the details below.

Children's Privacy

Our Service does not address anyone under the age of 18. We do not knowingly collect personally identifiable information from anyone under the age of 18. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us so We can take appropriate action.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third-party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit, as We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page and updating the "last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If You have any questions about this Privacy Policy, or wish to exercise any of Your rights regarding Your Personal Data, You can contact Us by email at hello@goodfashion.my, or see our full Contact Us page for phone and address details.